The phrase "Digital Transformation" has recently become popular in the corporate sector. Companies are increasingly concentrating on using the latest technology, talent, and processes to improve their operations and boost consumer satisfaction.

Digital Transformation is the process of fundamentally altering a business's operations so that technology is integrated at all levels and the business shifts to an always-connected, online strategy.

Businesses can have many reasons to adopt a digital approach, such as cheap and high-speed internet, an increasing number of mobile device users, the inclination of customers towards online business, etc.

However, the primary one is to stay on top of the customer journey – from the initial stage where customers learn about the business/brand till they investigate, engage and make a purchase.

Serving customers according to their expectations and being always available to satisfy them in the best way is leading most businesses towards process transformation.